22 August 2007

It´s chocolate, surprise and very scary

Ok, I have heard and seen some odd advertising over the years. Sometimes it´s odd just because I don´t understand the cultural context and sometimes it´s odd because times were different. And while Wieden + Kennedey, Chiat Day and the Crispin Porter Bogusky show us that advertising is powerful enough to shape culture it is most often a reflection of society and the times we live in.
But even when I am considering all this I don´t understand who could ever approve this commercial for Ferrero. Surely there must be an explanation, but for now I just consider this as a sick joke.

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