05 November 2007

Audi wants to wait less

This is the new commercial for the Audi A4 in the US.

And this is the Turbo Parking Tip from the Sprints Waitless campaign which has been launched earlier this year.

I also guess that Sprint were not the first ones either to use this parking trick. But it often amazes me how clients and creatives these days cannot be aware that the execution of their BIG advertising idea has recently been used by some other brand. Yes, it´s a different context and a different message both brands are trying to bring across, but does it have to be in the same way?

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